About Us

Founded in 2019, Tongadive is a UK headquartered digital products and services company founded and led by technology entrepreneur, Anubha Dixit. Tongadive is a digital supply chain organisation that democratises data technologies by developing products that are simple and affordable to use while hiding underlying complex technologies.

The story of Tongadive is the story of finding simplicity in the depths of digital technology. Its core expertise is in simplifying supply chains through a range of products and services that help create visibility and security in supply chains.

Tongadive’s flagship product Evidnt, brings together GS1 Serialisation, Blockchain DLT and Neural Networks based AI to enable end to end product consignment visibility in Pharmaceutical and Healthcare industry. Tongadive is looking to rapidly deploy this technology across a host of other industries, including Agriculture, Food Processing and Sustainable Lifestyle products.

Pillars of Tongadive

Ambition Quotient AQ

A unique player driving digital disruption in supply chain by democratising technology

Intelligence Quotient IQ

At the forefront of cutting edge technology simplifying its usage

Empathy Quotient EQ

Building an equal, sustainable world through deliberate actions and setting examples ​

Anubha Dixit
Founder, CEO
A technologist by education and by profession, Anubha has spent 20+ years in research, development and product innovation, working with some of the leading universities and corporates in the world. Tongadive, and its flagship product Evidnt, is a brainchild of Anubha who was intrigued by the rampant and growing counterfeiting in healthcare industry while researching for a project on Blockchain DLT at Said Business School, University of Oxford. Anubha has built her real world knowledge base working with some of the leading technology companies like Ericsson, HP, Intel and Syncsort. Anubha is a passionate advocate of diversity and inclusion. She is committed to leading by example and making a mark in a technology area where few women leaders are found while building an organisation that is based on equality, sustainability and empathy. Acknowledging the role played by education in building a more equal society, Anubha has co-founded Pumpkin Seeds, a charity working to provide opportunities to girls through high quality education.

Advisory Board

Dinesh Sarraf
Rtd Chairman and Corporate MD, ONGC and Chairman of Petroleum and Natural Gas Regulatory Board of India.
Shirish Belapure
Ex-President Zydus Cadila, Pharmaceutical industry veteran and Technical Advisor to Indian Pharmaceutical Alliance.
Ritesh Agrawal
Partner and Managing Director at Accenture and expert in Strategy and Consulting across Enterprise and SME markets.
Ajit Kumar
VP Finance at Signal AI, previously served as Director of Finance at Onfido an expert in finance, investor engagement and accounting.
Shweta Choudaha
Distinguished technologist leading strategic initiatives at Intel. A tech-for-good crusader with 25 plus years of experience in developing, leading and delivering tech projects across a range of industries.
Ajay Varshney
Sr VP Accord Healthcare and strategy, operations and supply chain expert in Pharmaceutical industry.

Our Journey So Far

Corporate Social Responsibility

Pumpkin Seeds

Pumpkin Seeds is a UK based charity operating since 2014 and working on girl child education in developing countries. It supports the girl child living in difficult and disadvantaged sections of the society to get access to opportunities through high quality education.
Tongadive is a corporate sponsor for Pumpkin Seeds and has pledged to donate a percentage of its profit to Pumpkin Seeds.



Kickstart is a Government of UK initiative to help develop skills and increase employability for young people in the UK.
Tongadive is an active and value added partner to the UK government in its kickstart scheme and has taken the responsibility to upskill and train upto 45 young people, In 2021 alone, Tongadive trained 15+ young people, many of whom have gone on to find employment with leading technology companies.

Kickstart Scheme - JobHelp (campaign.gov.uk)/

UN Sustainable Development Goals

The Sustainable Development Goals (SDGs), also known as the Global Goals, were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity.
The 17 SDGs are integrated—they recognize that action in one area will affect outcomes in others, and that development must balance social, economic and environmental sustainability.
Tongadive is a proud signatory and registered organisation with UN Sustainable Development Goals fulfilling the SMART criteria for organisation.

Commitment to Sustainable Supply Chains - United Nations Partnerships for SDGs platform